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We can’t live without creators.
I was listening to music on Spotify when an ad for Spotify itself came on. The ad mentioned how “piracy is so old-fashioned” and that “every track on Spotify makes money for the artist because after all, without them there would be no music for us to enjoy“.
It’s that last part — the “after all, without them there would be no music for us to enjoy” part that resonated with me most.
This simple radio advert is actually pretty profound and worth noting after the last decade of “you didn’t build that” and “fair share” were tossed around as if the creators of businesses were somehow not quite fully entitled to the fruits of their ideas and labor.
Apparently Spotify believes (and I agree) that the right thing to do to honor the creators of the music is to make sure the creators are paid and not stolen from — because they are in fact the brains behind the music.
The ad’s “Without them” concept can be applied to any business, any product, and the entrepreneurs behind those businesses.
“Without them” there is nothing.
“Without them” people have no products or services.
“Without them people” have no jobs or ability to sustain their families.
