Learning what works and what doesn’t.

Launch, test, see, learn, adapt.

This is Part 5 of 6. You can pick up the story at the beginning here.

Photo by Trey Ratcliff of stuckincustoms.com

Now that we had 50 of the 100 cities open and over 1,000 restaurants showcased on the site, we started to have a real, living experiment in place where instead of guessing what we think might work, we could actually now see and know what worked — and what wasn’t.